Airline Industry News - Sales and Marketing

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA). - More

Should the post-merger United keep United's iconic 'tulip' U logo. Or should it keep with its current plan to use Continental's stylized globe design? Or how about United's san-serif font for its planes vs. Continental's current look? - More

Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. As David Meerman Scott and Brian Halligan explain in their new book, the Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape. - More

Southwest Adds Starwood Hotels & Resorts Worldwide, Inc. as a New Preferred Partner to the Carrier's Frequent Flyer Program - More

Get the classic #AYCJ-7 Pass with no day-of-week restrictions for only $699 or grab the new #AYCJ-5, excluding Friday and Sunday travel, for just $499 - More

This past Holiday weekend gave us a flourish, nay a cacophony, of Logos. The AT&T National Golf tournament ended this past Sunday with a decisive scorecard by Justin Rose. One of the upcoming Tour events is the Ford Wayne Gretzky Golf Classic presented by Samsung. I am not sure which excites me most – seeing the Great One tee off or watch... - More

Learn how Best-in-Class organizations outshine their peers in the tracking of loyalty satisfaction across all channels. - More

I received an email from JetBlue with an interesting subject today – it said 'We’re Sorry'. For some reason, I gravitated towards that email, ignoring all others that were unread in my inbox. Why was that? - More

In the last two months, I traveled on a dozen different airlines, in three continents. Each with a different loyalty program. And each just a difficult to understand for the so-called 'elite' traveler. It seemed that while trying to please an ever-increasing variety of travelers, airlines were creating a veil of confusion before the traveler eve... - More

United Airlines (Nasdaq: UAUA) launched its first-ever service to the continent of Africa on Sunday, June 20, with the 10:10 p.m. departure of United 990 between Washington and Accra, the capital of Ghana. - More