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Airline Industry News |
Thursday January 8th, 2009 |
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Hainan Airlines sustains its international expansion with Amadeus e-commerce technology |
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Hainan Airlines, the largest private carrier in China, is the fourth major Chinese airline to select Amadeus e-commerce technology to increase online sales |
Amadeus e-Retail solution was successfully deployed in September to enable bookings in six languages for both domestic and international flights
Amadeus, the leading provider of technology to the travel and tourism industry, today announced it has successfully deployed its e-Retail solution to power global online sales at Hainan Airlines. Further cementing Amadeus' e-commerce leadership in China this deal sees Hainan become the fourth major Chinese carrier to partner with Amadeus.
Hainan Airlines now offers its international and domestic customers the ability to book flights and travel products in their native language and currency. This supports the airline's expansion, following its launch of direct routes between China and North America (Seattle) and China and Germany (Berlin). Hainan is now able to attract customers from new territories including Germany, Hungary, Belgium and North America.
The Amadeus e-Retail Solution is the world's most widely adopted booking engine and provides Hainan customers with a friendly user experience when purchasing online. The booking engine allows Hainan's worldwide customers to book their tickets in six languages - English, French, German, Japanese, Korean and Simplified Chinese. Enhancing Hainan customers' overall experience Amadeus' e-Retail engine will increase online conversion rates and boost profitability for the carrier.
Xu Xin General Manager, Marketing, Hainan Airlines stated 'International growth is key to our commercial success and we needed a global technology partner that is able to give us the knowledge and reach to service customers in different languages and markets. The Amadeus e-Retail solution makes online booking a simple and user friendly process, which is vital to increasing the look-to-book ratio on our website and ensuring profitability from the online channel.'
Jean-Philippe Mesure, Director IT Services, Amadeus Airlines Business Group commented 'Hainan is the fourth major Chinese airline to select Amadeus to power its e-commerce operations, which is an endorsement of our technology and the service we deliver to the expanding Chinese market. Airlines need to support growth internationally, increase online conversion rates and sell more profitably through the internet and Amadeus is committed to developing solutions that deliver on these challenges.'
Amadeus e-Retail is a fully customizable online booking solution that already powers more than 250 Web sites for over 90 airlines in more than 110 countries around the world.
About Amadeus
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travelers). Solutions are grouped in four solution categories - Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations - data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. Amadeus maintains customer operations in 76 countries covering more than 215 markets. Amadeus employs over 7,800 employees worldwide, representing 95 nationalities.
More information about Amadeus is available at: www.amadeus.com
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Amadeus offers a full range of technology and distribution solutions to the hotel industry. Over 1,000 properties in 35 countries increase their revenue by 4 - 8% using Amadeus Revenue Management System. 6,700 hotel properties in 75 countries use Amadeus Property Management System and more than 75,000 hotels distribute their rooms to a global travel-buying market though Amadeus' distribution solutions. |
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