"As the OTA concludes its five year anniversary, we will focus on two key areas. First, how the OTA is empowering and setting the path for travel companies to deliver new and innovative features, which will benefit the end- consumer immediately as well as delivering the roadmap and specifications to enable new and emerging opportunities within travel. Second, we will focus on how the specification is being implemented, including case studies, both within the individual travel verticals as well as some of the newer, cross- sector integrations currently under way. We are pleased to once again offer various perspectives from the leading travel technology companies and thought leaders," said Mike Kistner, OTA chair and senior vice president of Pegasus Solutions.
Conference Registration (deadline is April 29, 2005) is available online at: www.advisoryforum.com/. Registration for the conference is USD $350.00 for OTA members and $450.00 for non-members. The fee provides access to conference sessions and special events. The 2005 OTA Advisory Forum Web site contains more information on sponsorships, sessions, speakers and additional conference information.
This year's OTA Advisory Forum will be held in conjunction with PhoCusWright's TRAVDEX conference -- also being held at the Intercontinental Hotel in Dallas on the same dates.
About The Open Travel(TM) Alliance
The Alliance develops communications specifications to allow for the efficient and effective exchange of travel industry information via the Internet. With over 120 members representing influential names in all sectors of the travel industry, OTA is comprised of representatives from the airlines, car rental firms, hotels, leisure suppliers, service providers, tour operators, travel agencies, and trade associations. OTA working groups, together with an OTA interoperability committee to coordinate their efforts, develop open internet-compatible messages using XML.
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