2009-10-08
After a long day at the office, imagine logging onto Facebook to see what your friends have been up to, only to have your boss or colleague message you about an urgent work matter. Aside from the fact that you are officially off duty, is it appropriate for your co-worker to reach out to you through a social networking forum? Was it wise to accep... - More
2009-12-08
Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search. - More
2009-12-10
There's no doubt that travel lends itself to online discussion. Travel blogs, community sites, and user reviews litter the internet landscape. What's interesting though is how being a part of the online conversation is fast becoming an integral part of strategic planning as oppose to being an added 'nice-to-have'. - More
2010-01-18
Reduces Registration Fees, Includes Compelling Topics for Distribution Professionals - More
2010-02-09
Google is trying once again to capture some of the momentum surrounding social networking companies like Facebook and Twitter by adding new features to Gmail, its popular e-mail service. - More
2010-02-10
Google and Facebook are on a collision course in the increasingly competitive market for social networking services. - More
2010-02-15
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space. - More
2010-02-15
Buzz is Google’s new social network and it’s already created a stir. There have been concerns over privacy but all in all, the reaction has been very largely positive. This article is a simple guide explaining how to use the service. - More
2010-02-16
Brands drive further into social-media arena without money-back guarantees - More
2010-03-16
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. - More
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