2009-10-20
Patrick Bultema, CEO of CodeBaby, gave a thought-provoking presentation at the 2009 Inbound Marketing Summit in Boston, titled 'Emotion Online: The Challenge of Making the Human Connection in a Digital World.' He spoke about how corporations can rouse customers' emotions to generate loyalty. - More
2009-10-13
'Southwest Airlines is riding the blogosphere like a wild horse,' read the program description of Paula Berg's talk at the 2009 Inbound Marketing Summit, which was held in Boston last week on October 7 - 8. Berg's presentation was titled 'Nuts About Online Communication' and she discussed how Southwest has learned to leverage social media tools ... - More
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