Airline and Aviation Industry News - Popular Articles Last 12 months

Gatwick Express, the non-stop rail-air link between central London and Gatwick Airport, has seen a 17% increase in passengers in the past year, clearly demonstrating that the service continues to attract air passengers away from road and other rail services.

Travel was the number three vertical on the Millennial Media platform (ranked by ad spend), and grew 200 percent year-over-year.

In 1970, the economist and Nobel laureate Milton Friedman published an article in The New York Times Magazine titled, 'The Social Responsibility of Business Is to Increase Its Profits.' In the article, he referred to corporate social responsibility (CSR) programs as 'hypocritical window-dressing,' and said that businesspeople inclined toward such programs 'reveal a suicidal impulse.' Even four decades ago, at a time of growing public concern for the environment, his views represented the general skepticism and contempt with which many in Corporate America viewed CSR.

Wharton management professor Peter Cappelli's most recent book -- Why Good People Can't Get Jobs: The Skills Gap and What Companies Can Do About It -- has inspired a reaction from just about every group with a stake in today's workforce: employers, employees, recruiters, academics and media commentators. Cappelli debunks the oft-repeated argument from employers that applicants don't have the skills needed for today's jobs. Instead, he puts much of the blame on companies themselves -- including their lack of information about hiring and training costs -- and on computerized applicant tracking systems that can make it harder, not easier, to find qualified job candidates.

The global economy is uncertain at best, travel is a hyper-competitive landscape with new services and products are launching daily and the travel consumer becoming ever more savvy, fickle and demanding. In this environment how can travel companies possibly survive, let alone thrive?

The Amadeus worldwide estimate of ancillary revenue forecasts an11.3% increase, surpassing $3.6 billion in new receipts.

In an analysis of nearly 1,000 travel-related keywords searched an estimated 2.4 billion times on Google during January and February 2012, AdGooroo found Disney accounted for 7.3 percent of all travel-related searches followed by Las Vegas at 6.3 percent, placing these two vacation destinations ahead of all others explored by online searchers, followed by Florida (5.7 percent), the Caribbean (3.2 percent), Mexico (2.1 percent) and Hawaii (1.1 percent).

The current multi-channel, multi-screen, 'always on' world is giving rise to a new form of storytelling, dubbed 'transmedia,' that unfolds a narrative across multiple media channels, including television, movies, comic books, video games and Twitter feeds. Look at how the worlds of Stars Wars and Indiana Jones have expanded beyond the original movies, says Andrea Phillips, who got hooked on transmedia in 2001 when she encountered a mysterious website railing against sentient robots. Phillips, now a full-time transmedia author, talked about the phenomenon, its allure and what it means for the future of marketing during a recent interview with Knowledge@Wharton.

Egencia®, an Expedia, Inc. company, today unveiled its 2013 Global Corporate Travel Forecast for air fares and hotel rates. Egencia found, based on improving from 2012, albeit still sluggish market conditions going into 2013, Average Ticket Prices (ATPs) and hotel Average Daily Rates (ADRs) for top corporate travel destinations will be slightly up overall in Europe, North America, and Asia-Pacific.

Research released today by LoyaltyOne and two leading North American academic institutions provides empirical proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.