Airline Industry News - Sales and Marketing

How do you promote a new, discount airline? If you’re Virgin America, brainchild of the British billionaire and provocateur Richard Branson, it’s easy: You take five of your most glamorous flight attendants and build a reality show around them - More

Beginning March 17, 2010, it will offer customers the option of purchasing, at check in, premium seat assignments for unreserved economy-class seats that feature extra legroom. - More

Alaska Airlines will serve as the official airline sponsor of the Iditarod Trail Sled Dog Race, marking the 32nd year the airline has supported the race. - More

Small businesses can reduce their airline expenses just by using their American Express Business Card - More

Nationally Coordinated Travel Promotion Campaign Needed to Save U.S. Jobs, Help Spur Economic Recovery - More

AAdvantage eShopping Customers Can Now Enjoy New Custom Features - More

Brands drive further into social-media arena without money-back guarantees - More

Exclusive Tiers, Direct Rewards Are Most Effective Approaches - More

A growing number of online travel sites are offering members exclusive and time-limited access to deep discounts-adapting the business model of many online sellers of designer fashions. - More

Most of the marketing rules we lived by just five years ago are practically obsolete - More