Amadeus today announced that it has acquired the CRM and loyalty solutions division of Turkey-based Hitit Computer Services. Hitit Loyalty is the market leader in the airline loyalty space, in terms of customers.
Even as you draw yourself out of the heady buzz of April Fools’ initiatives – funny, quirky, bizarre and heart-warming, it’s time once more to bring you the finest airline marketing campaigns for the month gone by.
On 22nd February, 2011, Christchurch – home to hundreds of thousands of people – was struck by a devastating earthquake. It was one of worst disasters ever in New Zealand.
uSampTM, a leader in providing targeted audiences for global consumer and business insights, today announced that it has partnered with US Airways to bring its invitation-only B2B panel, The Whiteboard, to US Airways Dividend Miles members.
The March issue features 15 great campaigns from airlines such as Emirates, Virgin Atlantic, and more! There are five categories of campaigns in the report, which begins with Theme of the Month: Valentine’s Day featuring a number of great campaigns from airlines such as Jetstar, Scoot and JetBlue.
Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among Unmetric’s list of illustrious clients are Citibank, Nestlé and AirTel.
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services.
